Whether you are a successful business owner, an experienced marketer, an entrepreneur that’s just starting out, or just someone that is looking to develop their personal brand, Don’t Sell Me, Tell Me by Greg Koorhan is a must-read for anyone that wants to tell their story. Whenever I read business related books, I’m very hesitant…
Business
[Book Review] Mission in a Bottle by Seth Goldman & Barry J. Nalebuff
During my Trip to the Niantic Book Barn, I discovered this book in a “Business” section of Store Four. The cover was what pulled me in at first, and when I opened it up, I immediately added it to my to-buy stack! Why? Because it’s a graphic novel! Not only did I have SO much fun…
[Book Review] The Dip by Seth Godin
I snagged The Dip by Seth Godin at a local thrift store for just a dollar! I couldn’t believe it; what a find! I brought it with me to the gym and read it while I walked on the treadmill. I didn’t leave the treadmill until I had read it cover to cover. It took less…
[Book Review] Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan & Dharmesh Shah
Phew! This book took me a long time to finally complete because I would pick it up and read a chapter here and there very sporadically. I picked it up again one day recently and started over, finally completing the entire read in just a few sittings. Whether you are just getting started with Inbound…
[Book Review] Web Analytics: An Hour a Day by Avinash Kaushik
I know this isn’t my typical book review, but I wanted to post and see what the interest levels are anyway. For months now, I have been very slowly reading through this Web Analytics book. This book took me so long to read for two reasons. The first was that I read it mainly during my…