Friday, December 15, 2017

[Book Review] The Lead Machine: The Small Business Guide to Digital Marketing by Rich Brooks


Looking for a fun read that will help you jump start your digital marketing efforts? Then The Lead Machine is the perfect book for you!

Blogging friends: I would definitely recommend this book to you if you want to improve your marketing efforts for your blog!

Let's dive in!

The Lead Machine: The Small Business Guide to Digital Marketing by Rich Brooks


Synopsis: 
Looking to make sense of digital marketing?

Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?

If so, then you're just one click away from being able to create a digital marketing plan that works for your business.

In The Lead Machine, you'll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing. 


My thoughts:
I have personally been in the marketing world for four years now. With my experience, a lot of the information in this book was already familiar for me. However, there were some things that I appreciated the refresher on, as well as a few new things that I learned!

I've found that many business books can be horribly dry, but this wasn't the case here! The humor and references to pop culture in The Lead Machine was just right. Check out these passages for example:
  • "Although a mousetrap may have negative connotations (especially if you're a mouse)..." 
  • "The Harry Potter series was an incredibly creative piece of fiction. If you disagree, please feel free to substitute your own favorite fiction here instead. Also, you're a muggle."
  • "Why certain pages ran higher than others is based on a wide variety of ever-changing variables...some of which we know, some of which we guess at, and some of which make us pull out our hair."
Some of my favorite tips from this book that were simply refreshers to me include:
  •  Hold a brainstorming session to generate a list of keywords and phrases that your customers actually use, not just words that you think they use.
  • "The best time to optimize your site for the search engine is before you build it."
  • The search box on a website is an unsung hero for helping marketers improve your search.
  • When writing page titles, make sure they are not generic (ex. "Services"), be specific (ex. Marketing in Portland Maine)!
  • Focus on what exact questions your ideal customers are asking search engines. Write your website content around those questions.
  • Make sure your anchor text includes actual keywords, not just "click here."
My favorite new tip from this book was about the spam filter in Gmail. I had NO idea that Gmail will flag an email as "Promotions" if there is an image and/or a link near too close to the top of the email body. "If you want to improve open rates, you need to avoid the Promotions tab, which means no images and limit any links to the bottom of your email." WHAT?! I personally LOVE emails that have beautiful photo banners across the top of the email... I'll have to look more into this.


Beware, the negatives:
There is way too much praise for the book and the company in the beginning. This was really off putting to me. I've already picked up the book, I've read the testimonial on the cover and the five testimonials on the back. The pages of other "praise" was just too much. 

My only other complaint is that right in the first chapter I found myself noting edits... whether that was because of sentence structure, heading format, or reputation. This continued throughout the book. 


My final thoughts:
Overall, I really enjoyed this read! I will definitely be recommending this one to others in the near future.



Thanks for reading!
What is your favorite business book?

4 comments:

  1. Hey Erica! I nominated you for the Liebster Award. Cannot wait to read your post.
    Check out my post at: Liebster Award

    El @ Exclusory

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  2. Oh I LOVE - LOVE - LOVE books like this. Even the dry ones. But this does sound an easier read. Great GMAIL tip. That's why author newsletters go into promos!! Never understood why, or how it picked them out.

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    1. It's SO strange! I don't understand at all. I definitely prefer emails to have images at the top to draw me in!

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